Automate Your Employee Referral Program

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Written by Neha Verma

Employee referral programs are still popular, and there are many excellent examples available. As a result, it’s no wonder that an increasing number of businesses are turning to referral program software to attract prospects and upgrade their hiring strategies.

While you’re undoubtedly one of the many recruiters who use an employee recommendation program – which is often referred to as the No. 1 source of employment — can you improve things, even more, when it comes to finding great candidates? Most likely, and it all starts with automating your referral program, which means doing all of the heavy labor for you.

Many of the drawbacks of the old methods are addressed by an automated personnel referral tool. Here’s how to do it:

#1 Track Everything:

Managing a referral program is notoriously difficult to track. They’re open to error, such as when someone forgets to record a referral or when someone forgets to check back in six months after the referred person has been on the job for a while. People sometimes forget who referred to them in the first place.

Why should you closely track your referral program?

  • You’ll always know who referred whom and when they are owed their reward
  • You can track how many of your placements were from referrals
  • To track whether your referral programs are working or not? If not, why not?

#2. Make Referral Sharing Easy

One of the primary advantages of a smart, automated referral management system is that anyone can share it easily. This improves the chance of their sharing with their contacts.

Referral procedures with too many steps or a manual “word of mouth” strategy are less likely to grow since customers find it hard to refer. An automated system may make referring as simple as sharing a link, and when your friends click it, they can sign up with the firm and will get credit for the recommendation.

#3. Easily Scale Your Referral Program

If your referral program relies on manual methods and you are already facing issues in tracking it, how difficult is it to grow the program? To deal with that, you’d have to keep putting resources at it.

You can scale quickly with an automatic referral scheme. It means you can automate important operations that would normally require employees to be reminded to complete.

#4. Improve Your Transparency

In the recruiting business, you have to find the best possible candidates for your clients. You’re also having to manage some of the impressions of staffing firms that many people out there have developed— namely, that firms will overpromise and under-deliver.

Because many people have been jaded by past referral techniques, therefore developing a positive image of your business through referrals is important. You must improve your connections with aspirants so that they will tell others, “These are the good people.” Trust is a critical component of this, and in order to establish trust, you must be transparent.

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