Global digital transformation company GFT has named Scott Hofmann its Chief Revenue Officer (CRO) in the U.S. Hofmann joins GFT following the company’s recently announced plans to unify operations in the Americas to serve companies both in the U.S. and throughout the region. Hofmann previously served as Senior Vice President and Managing Director at Globant and has more than two decades of experience driving digital adoption on both a regional and global scale.
GFT has already successfully modernized the legacy infrastructure of some of the U.S.’s most influential banks, insurance companies, private equity firms and auto manufacturers. On a global scale, the company has also demonstrated that it can accelerate the rate of digitalization at scale. In banking, for example, GFT built and launched the digital-only, cloud-based bank Mox for Standard Chartered in just 18 months, through its long-standing partnerships with Thought Machine and AWS.
Hofmann will leverage GFT’s U.S. and global initiatives to illustrate to other enterprises how they can confidently achieve the same accelerated rate of digitalization, take advantage of new digital opportunities, and acquire and retain customers in the process.
Digital Transformation Reaches a Tipping Point Across Traditional Industries
Many companies have attempted to ease into transformation through piecemeal investments in digital projects. As part of his role at GFT, Hofmann will drive awareness of how large-scale infrastructural overhauls will enable them to capitalize on new opportunities, including new business models, revenue streams, and digital customer acquisition.
“Even U.S. companies that were initially reluctant to embrace digital transformation now see that the opportunity costs of not transforming outweigh investments in modernization,” said Hofmann. “There’s no shortage of companies promising to provide these digital capabilities through nearshoring, offshoring, and various other angles, but none that are backed by the combined regional expertise and global backing that GFT brings to the table.”
Hofmann’s In-Depth Regional Experience to Complement GFT’s Global Expertise
In his most recent role as Senior Vice President and Managing Director at Globant, Hofmann led the digital transformation of U.S. businesses through nearshoring via Globant’s Latin American delivery centers. He also served as Vice President at Capgemini Invent, where he was responsible for a North American portfolio covering asset and wealth management.
“Scott’s extensive experience with American banks, asset and wealth managers, and financial services firms is a natural alignment with GFT, especially as we usher in our next phase of growth in the U.S.,” said Marco Santos, CEO Americas at GFT. “It’s part of my mission as CEO Americas to build a leadership team that maintains an in-depth understanding of the local market while reflecting the ambitions and expertise of our global company. Scott’s addition to the team is a leap forward in this regard.”
GFT U.S. Continues Growing Executive Expertise
Hofmann’s appointment as CRO further expands GFT’s U.S. leadership team. In January 2023, the company announced Marco Santos as CEO Americas to oversee its growth in the U.S., Brazil, Canada, Costa Rica and Mexico.